1. Penn National Gaming App
2. Penn National Gambling Stock
3. Penn National Sports Betting App
4. Penn National Gaming Apparel

– 20-year agreement provides theScore with market access for online and mobile sports betting and i-gaming in 11 states via Penn National casinos and racetracks

– Penn National to take equity stake in theScore as part of US$10m private placement

Barstool Sportsbook is now live in Pennsylvania and Michigan. It will eventually be available in several states that offer online sports betting. Barstool Sportsbook’s promo code offers new users a $1,000. In total, Penn National Gaming’s facilities feature approximately 50,500 gaming machines, 1,300 table games and 8,800 hotel rooms. The Company also offers social online gaming through its Penn Interactive Ventures division and has leading customer loyalty programs with over five million active customers. Penn National gets a pair of Wall Street target hikes on Barstool betting app debut. David Portnoy, Erika Nardini of Barstool Sports and Jay Snowden, Penn National Gaming on CNBC's Mad Money.

TORONTO, July 31, 2019 – theScore, Inc. (TSX Venture: SCR) (“theScore” or the “Company”) today announced a major expansion of its U.S. mobile sports betting platform, through a multi-state market access framework agreement with Penn National Gaming Inc. (Nasdaq: PENN) (“Penn National”), North America’s largest regional gaming operator. In connection with the framework agreement, Penn National has also agreed to take a strategic equity stake in theScore.

The 20-year framework agreement provides theScore with the right to obtain market access to offer online and mobile sports betting and i-gaming applications in 11 states where Penn National operates casinos and racetracks. These rights include “first skin” access rights in Louisiana and Mississippi, “second skin” access rights in Indiana, Iowa, Missouri, Ohio, and Texas, and “third skin” access rights in Michigan, Massachusetts, Maine, and Kansas. A “skin” refers to the number of online brands an individual casino or racetrack may offer pursuant to applicable state gaming laws and regulations.

theScore’s ability to launch and operate online and mobile sports betting and i-gaming applications in these states will depend on the adoption of laws and regulations permitting online and mobile sports betting and i-gaming, as well as receipt of all relevant licenses and approvals. To date, Indiana and Iowa have already enacted laws that will permit theScore to exercise its market access rights under the framework agreement, while several other states are actively considering legislation to legalize online and mobile sports wagering.

Concurrently, theScore also announced a US$10 million private placement of Class A subordinate voting shares (“Class A Shares”), at a price of US$0.45 (C$0.59) per Class A Share (the “Private Placement”). Penn National has subscribed for US$7.5 million of Class A Shares as part of the Private Placement, alongside other investors including John Levy Family Holdings Ltd., the family holding company of theScore Founder and CEO John Levy. Proceeds from the Private Placement will be used to facilitate the expansion of the Company’s sports betting platform in the United States including the funding of an upfront market access fee of US$7.5 million due to Penn National under the framework agreement. Closing of the Private Placement, expected to occur on or about August 9, 2019, is subject to approval of the TSX Venture Exchange.

“Securing this highly-coveted partnership with Penn National is a major step towards our goal of becoming a leader in mobile sports betting in the United States,” said John Levy, Founder and CEO of theScore. “We are thrilled that Penn National believes in, and has invested in, our vision of an integrated approach to media and sports betting and we can’t wait to unveil the best-in-class mobile betting experience that we’ve been building for sports fans.”

“theScore has been a trailblazer in the sports media landscape for years, and we are excited to be forming a strategic partnership with John and his team as they embark on the first truly integrated sportsbook and sports media platform,” said Jon Kaplowitz, SVP Interactive Gaming for Penn National Gaming.

theScore’s sports media app for iOS and Android is already one of the most popular sports apps in North America, with an audience of approximately four million monthly active users that span every U.S. state. In late 2018, theScore announced plans to be the first media company in North America to launch a mobile sports betting platform, initially in New Jersey through an agreement with Darby Development LLC, the operator of Monmouth Park racetrack.

theScore remains on schedule for the launch of its mobile sports betting application in New Jersey, subject to receiving all relevant licenses and approvals from the New Jersey Department of Gaming Enforcement (DGE) and the New Jersey Racing Commission (NJRC). theScore’s mobile sports betting applications will leverage proprietary sports betting platform technology by U.S. based i-gaming and sportsbook provider Bet.Works.

Details of the Framework Agreement
The market access framework agreement between Penn National, theScore and Score Digital Sports Ventures Inc. (“SDSV”), a wholly-owned subsidiary of theScore, which has a term of 20 years, provides that SDSV will have the right to obtain market access to operate branded online and mobile sports betting and i-gaming applications pursuant to licenses conferred upon Penn National by the relevant gaming regulators in the states listed above, subject to the adoption of laws and regulations permitting online and mobile sports betting and i-gaming, as well as receipt of all relevant additional licenses and approvals in such states.

In addition, pursuant to the framework agreement:

Penn National Gaming App

• SDSV will pay to Penn National an upfront market access fee of US$7.5 million, which is creditable against future state-specific market access fees which will become due and payable upon the execution of state-specific market access agreements between SDSV, PNG and/or certain of their affiliates following the enactment of state gaming laws and regulations permitting online sports betting or i-gaming;

• When additional market access fees are due, SDSV will have the option to require PNG to increase its equity investment in theScore by the amount of such additional market access fees, based on a price per share for theScore equal to the 30-day volume weighted average trading price for such shares immediately preceding the date of issuance;

• SDSV will pay to Penn National a certain percentage of the net gaming revenue derived from SDSV’s operation of online and mobile sports betting and i-gaming applications; and

• theScore will provide Penn National with certain media marketing value across theScore’s digital media properties to promote Penn National’s land-based gaming properties.

Details of the Private Placement
As noted above, Penn National, John Levy Family Holdings Ltd. and other investors have subscribed for an aggregate of US$10 million of Class A Shares at a price of US$0.45 (C$0.59) per Class A Share. Proceeds from the Private Placement will be used to facilitate the expansion of the Company’s sports betting platform in the United States, including the funding of an upfront market access fee of US$7.5 million due to Penn National under the framework agreement. Closing of the Private Placement, expected to occur on or about August 9, 2019, is subject to approval of the TSX Venture Exchange.

John Levy Family Holdings Ltd., an entity controlled by John Levy, the Company’s Founder and CEO, has subscribed for an aggregate of 2,222,222 Class A Shares in the Private Placement. A material change report will not be filed more than 21 days prior to closing of the Private Placement as contemplated by the related party transaction requirements under Multilateral Instrument 61-101 – Protection of Minority Security Holders in Special Transactions as the insider participation was only recently confirmed.

The Class A Shares to be issued under the Private Placement to Canadian purchasers will be subject to a statutory hold period expiring four months and one day from the closing date of the Private Placement. Additional resale restrictions and legends may apply in the United States and other jurisdictions.

This news release does not constitute an offer to sell or a solicitation of an offer to buy any of the securities in the United States nor shall there be any sales of our securities in any state or jurisdiction of the United States in which such offer, solicitation or sale would be unlawful prior to registration or qualification under the securities laws of any such state or jurisdiction. The securities have not been and will not be registered under the United States Securities Act of 1933, as amended (the “U.S. Securities Act“), or any state securities laws and may not be offered or sold within the United States or to U.S. persons (as defined in Regulation S under the U.S. Securities Act) unless registered under the U.S. Securities Act and applicable state securities laws or an exemption from such registration requirements is available.

For further information:
James Bigg
Sr. Manager, Communications
theScore, Inc.
Tel: 647-638-9281
Email: [email protected]

Neither the TSX Venture Exchange nor its Regulation Service Provider (as the term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy of this news release.

About theScore Inc.
theScore creates highly-engaging digital products and content that empower sports fans. Its flagship mobile app ‘theScore’ is one of the most popular multi-sport news and data apps in North America, serving millions of fans a month. The Company also creates innovative digital sports experiences through its web, social, and esports platforms, and has announced plans to launch a mobile sports betting application in the United States, subject to receipt of all relevant licenses and approvals.

About Penn National Gaming
Penn National Gaming owns, operates or has ownership interests in gaming and racing facilities and video gaming terminal operations with a focus on slot machine entertainment. The Company operates 41 facilities in 19 jurisdictions. In total, Penn National Gaming’s facilities feature approximately 50,500 gaming machines, 1,300 table games and 8,800 hotel rooms. The Company also offers social online gaming through its Penn Interactive Ventures division and has leading customer loyalty programs with over five million active customers.

Forward-looking (safe harbour) statement
Statements made in this news release that relate to future plans, events or performances are forward-looking statements. Any statement containing words such as “may”, “would”, “could”, “will”, “believes”, “plans”, “anticipates”, “estimates”, “expects” or “intends” and other similar statements which are not historical facts contained in this release are forward-looking, and these statements involve risks and uncertainties and are based on current expectations. Such statements reflect theScore’s current views with respect to future events and are subject to certain risks, uncertainties and assumptions. Many factors could cause the Company’s actual results, performance or achievements to be materially different from any future results, performance or achievements that may be expressed or implied by such forward looking statements, including among other things, the adoption or non-adoption of laws and regulations permitting online and mobile sports betting and i-gaming in certain states and the impact such adoption or non-adoption will have on theScore’s ability to exercise its market access rights under the framework agreement, the receipt of all relevant licenses and approvals, and those which are discussed under the heading “Risk Factors” in the Company’s Annual Information Form as filed with the TSX Venture Exchange and available on SEDAR at www.sedar.com and elsewhere in documents that theScore files from time to time with securities regulatory authorities. Should one or more of these risks or uncertainties materialize, or should assumptions underlying the forward-looking statements prove incorrect, actual results could differ materially from the expectations expressed in these forward-looking statements. The Company does not intend, and does not assume any obligation, to update these forward-looking statements except as required by applicable law or regulatory requirements.

(Updated January, 2021)

The following rules form the basis of participation in the Penn National Gaming, Inc. (“Penn”) mychoice® patron loyalty program (“mychoice®”). A patron’s participation in mychoice® will be governed by these rules. It is the patron’s responsibility to read these rules so that they understand mychoice®’s rules and benefits, as well as the patron’s responsibilities. A patron’s enrollment as a member of mychoice® and/or their use of a mychoice® card constitutes their acceptance of these rules. mychoice® tier levels are set each year based on the mychoice® member’s patronage from the previous earning period. mychoice® members may continually upgrade to the next highest tier throughout the year as they attain the Tier Points (as defined below) required to advance.

RULES

1. mychoice® members will receive card tier status based on the following accrued Tier Points and/or by applicable casino property management approval:

a. The Owners Club* - 200,000+ Tier Points

b. Elite – 50,000 – 199,999 Tier Points

c. Preferred – 18,000 – 49,999 Tier Points

d. Advantage – 1,000 – 17,999 Tier Points

e. Choice – 0-999 Tier Points

*All mychoice® members who otherwise earn enough Tier Points to reach The Owners Club status must first be approved by casino management, in its sole discretion.

2. Tier Points are based on the following (each a “Tier Point”):

Retail Casino Locations:

a. Slots and video lottery terminals: $5 coin–in = 1 Tier Point

b. Video poker: $10 coin-in = 1 Tier Point

c. Table games: Based on game played, average bet and time played

d. Electronic table games = $40 coin-in = 1 Tier Point

e. Live poker games: 1 hour played = 20 Tier Points

f. Non-gaming on-property purchases: $5 spent = 1 Tier Point

g. Horse racing (available at select locations): $10 bet = 1 Tier Point

Online Casino Products (including Hollywoodcasino.com & Barstool iCasino, where permitted by law)

h. Online slots/video poker: $12 coin-in = 1 Tier Point

i. Online table games: $25 coin-in = 1 Tier Point

Sportsbooks (retail & online, where permitted by law):

j. Straight bet/Barstool exclusive bets: Every $10 bet = 1 Tier Point

k. Parlay bets: Every $5 bet = 1 Tier Point

Any tier points earned from a voided sportsbook bet or an event that does not take place are subject to forfeiture.

Online Social Gaming:

l. Social gaming credit purchases (mychoice®casino.com): $0.50 = 1 Tier Point

Any and all methods of Tier Point calculation are subject to change in Penn’s sole discretion, with or without notice. Please note that the ways in which Tier Points may be earned and the methods of Tier Point calculation may vary by participating casino property and/or regulation.

3. In order to receive Tier Points a mychoice® member must have his or her mychoice® card properly inserted into an electronic gaming machine.

4. A mychoice® member can earn Tier Points on a table game by presenting their mychoice® card at a participating table, so that table games staff may record its use.

5. mychoice® members’ Tier Points roll-over from one year to the next, but only Tier Points that are over and above a mychoice® members’ then-current tier status, capped as follows, shall roll-over:

a. The Owners Club – Tier points over and above 200,000, capped at 30,000 total Tier Points

b. Elite – Tier points over and above 50,000, capped at 15,000 Tier Points

c. Preferred – Tier points over and above 18,000, capped at 5,000

d. Advantage – Tier points over and above 1,000, capped at 500

e. Choice - Choice members may not roll-over any Tier Points.

6. Please note that individual rewards, benefits, comps and/or other similar items earned based, in part or wholly, on tier ranking may vary by participating casino property.

7. It is the mychoice® member’s responsibility to ensure that play is registering properly on their mychoice® card.

8. Tier Points are awarded at any mychoice® participating property.

9. Tier Points have no cash value.

10. The award of any card tier is within the sole discretion of Penn’s Chief Marketing Officer or her designee (“mychoice® management”) regardless of a mychoice® member’s Tier Points and may be rejected at any time for any reason. Owners Club and Elite members who accrue more than 100,000 Tier Points in a calendar year may be eligible to receive ONE (1) companion card. The companion selected by the mychoice® member must also be a mychoice® member. The companion card may be cancelled by casino property and or mychoice® management at any time. Specific benefits of the companion card will vary based on the benefits available at the participating property from which it is issued. Companion cards are non-transferable.

*Please note participating casino properties may, at their sole discretion, make this benefit available to other tiered members.

11. Certain expenditures utilizing a mychoice® card may result in mychoice® members earning mycash® rewards. mycash® rewards are determined based in the sole discretion of the participating casino property, but may be based in part on a member’s tier, play and/or purchases.

12. mycash® can be redeemed in multiple ways according to a mychoice® member’s election, as listed below:$1 in mycash® = $2 Food (excluding 3rd party outlets); OR

= $2 Hotel; OR

= $2 on-property retail outlets; OR

= $1 on Social gaming credit purchases (mychoice®casino.com); OR

= $1 Bonus Cash on Hollywoodcasino.com

= $1 Bonus Rewards (slot play); OR

= $1 for table play (where available)

= $.50 for cash (available exclusively to mycash® Mastercard® credit card members)

= 2 Credits on mychoice® Mall

Any and all methods of mycash® calculation and/or redemption are subject to change in Penn’s sole discretion, with or without notice. Please note that methods of mycash® calculation and/or redemption may vary by participating casino property and/or regulation. mycash® earned through social gaming (mychoice®casino.com and/or mobile applications) is not redeemable for cash or free slot play.

At a minimum, a player will earn at least $1 of mycash® for every 400 Tier Points earned for Advantage, Preferred, Elite, and Owners Club

13. mychoice® members playing live poker games may receive mycash® per hour played, as determined by each participating property.

14. mycash® and/or Tier Points may take up to SIXTY (60) days to appear in a member’s mychoice® account.

15. mycash® balances may be removed after SIX (6) months of mycash® inactivity (i.e., if a mychoice® member does not earn any mycash® over a period of SIX (6) months, any balance may be removed). Except for guests in the Elite and Owners Club tier, mycash® will not expire as long as they retain that tier status. Please note that earning mycash® through promotional means shall still be considered “inactivity” for purposes of this Section.

16. mychoice® members earn Owners Credits upon reaching the Owners Club tier status. The number of Owners Credits earned upon reaching Owner’s Club tier status, as well as a mychoice® member’s continued earning of Owners Credits thereafter, may vary by participating casino property. Any and all methods of Owners Credits calculation and/or redemption are subject to change in Penn’s sole discretion, with or without notice. Please note that items mychoice® members may exchange their Owners Credits for may vary by participating casino property.

17. Access to the VIP lounge for Owners Club, Elite and Preferred mychoice® members is subject to certain conditions and restrictions as stated below:

a. Preferred tier mychoice® members must have accrued a minimum number of Tier Points, as determined by each participating property.

b. All mychoice® members must be checked-in and have their mychoice® card and a valid government issued photo ID.

c. Any guests of a member must enter with the mychoice® member cardholder and may remain in the VIP lounge only as long as the member is present.

d. Guests may be placed on a waitlist if the lounge is approaching its capacity.

e. Any individual whom enters a VIP Lounge, who is not qualified under the mychoice® program rules (including guests of qualified members) must have casino marketing host approval or a signed VIP Lounge pass for entry.

f. mychoice® members and their guests must be dressed appropriately, as determined by each participating property.

g. Food and beverage may not be removed from any VIP lounge.

h. Casino property management reserves the right to refuse access to a lounge at any time;

i. Casino property management reserves the right to revoke access to the lounge from any guest at any time.

j. Please note that access to any VIP lounge, including the mychoice® tier levels allowed in any lounge, may vary.

18. You must be TWENTY-ONE (21) years of age or older to participate in the mychoice® program and be able to present valid government issued photo ID.

19. An individual’s mychoice® card, prizes, Tier Points, mycash®, Owners Credits, entries and any other mychoice® benefits or awards are non-transferable and the use of a mychoice® card by any person other than the individual named on the card is prohibited. In the event of a divorce of a mychoice® member, the named mychoice® member retains all mycash® unless otherwise stated by a valid and final court order submitted to the applicable casino property. In the event of a death of a mychoice® member, all mycash® remains non-transferable and shall expire as set forth herein.

20. Falsification of any information as it applies to these rules, a mychoice® card, the mychoice® program at-large or an individual’s affiliation with Penn and/or its subsidiaries may result in ineligibility.

21. The applicable casino property may adjust mycash® balances resulting from any malfunction, fraud or misuse as determined appropriate in its sole discretion.

Penn National Gambling Stock

22. By participating in the mychoice® program a patron agrees to all official rules, as amended from time to time, and decisions of the applicable casino property and mychoice® management whose decisions in all aspects of the mychoice® program shall be final and binding.

23. All mychoice® members are responsible for any international, United States federal, state or local taxes and/or government fees that may be imposed in connection with the mychoice®program.

24. Each mychoice® member shall indemnify and hold harmless Penn, including its subsidiaries and each’s employees, officers, directors, agents and assigns (collectively, the “Penn Indemnitees”) from and against any damage, loss, claim or liability arising from his or her participation in the mychoice® program. Each mychoice® member agrees that the Penn Indemnitees assume no liability of any kind for any property loss or damage or personal injury occurring in connection with any prizes.

25. mychoice® management reserves the right to cancel, change or modify this program or the official rules at any time in accordance with the applicable gaming regulations and/or law.

26. Redemption of mychoice® benefits is subject to the terms and conditions of these rules, as may be amended from time to time without notice in Penn’s sole discretion.

27. The applicable casino property and/or mychoice® management reserve the right, in their sole discretion, to void any mychoice® benefits of a mychoice® member who they believe has tampered with or impaired the administration security, fairness or proper use of any mychoice® benefit.

Penn National Sports Betting App

28. Any dispute or situation not covered by these rules will be resolved by the applicable casino property, mychoice® management and/or Penn, whose decision shall be final and binding on all participants.

29. The mychoice® program is subject to all applicable federal, state and/or local rules and regulations, including those applicable to the gaming industry, and all aspects of the program are subject to approval of the appropriate regulatory authorities and are void where prohibited.

Penn National Gaming Apparel

30. By participating in the mychoice® program, participants hereby grant Penn, including its subsidiaries/affiliates, permission to use his/her name, photograph, and likeness in connection with the advertising and promotion of its products, in any manner and in any medium, without additional compensation, as Penn in its sole discretion, shall deem appropriate or desirable. Participants irrevocably consent to the unrestricted use, in perpetuity, for purposes including, but not limited to, display, advertising, sale and trade, and including any alterations or modifications whatsoever of said photograph, including the negatives and prints made there from and by Penn, its employees, agents, customers, successors, and assigns forever. Participants waive any right, which he/she may otherwise have, to inspect or approve the photographs or prints made from the negative thereof, with respect to: 1) any alterations or modifications, any material or commentary, 2) any publication using the name of the undersigned, no name, or fictitious name, 3) and use for the purpose of publicity, illustration, commercial art and 4) any advertising of products or services.

31. Persons who are on a Disassociated Patrons, Voluntary/State Exclusion or Self Eviction list in jurisdictions in which Penn operates or who have been otherwise excluded from a Penn property are not eligible to participate in the mychoice® program.

32. In the event a mychoice® member is excluded from any Penn property (either voluntarily or via some other method), or in the sole discretion of Penn has violated these rules are engaged in conduct Penn deems unacceptable or prohibited, Penn reserves the right to require that member to immediately forfeit any and all mycash®, Tier Points, Owners Credits or benefits associated with the mychoice® program.

33. In the event that Penn and/or any one of its subsidiaries decides to transfer pre-existing points and/or membership status, from an outside membership participating program similar to the mychoice® patron loyalty program, discretion with regard to transfer status, point-to-point ratio, the membership level at which an individual is transferred and/or any other similar decision related thereto, shall belong solely to Penn and/or its subsidiaries and affiliates, in their discretion.

34. Benefits may be awarded for hospitality purchases at participating outlets at participating Penn properties. These purchases may include but are not limited to: hotel rooms, food and dining purchases, as well as retail merchandise at Penn operated outlets. The amount earned will not include sales tax, tips or comps. Visit Player Services at a mychoice® property for a complete list of participating outlets. Tier Points or mycash® earned with hospitality purchases may not count towards eligibility for any gaming promotions. It is the responsibility of the member to present his/her mychoice® card for tracking before paying. If the member pays before presenting their mychoice® card, points or comps earned will be forfeited. Penn is not responsible for lost ratings, Tier Points or mycash® due to failure to present one’s mychoice® card. Local regulations regarding earnings on hospitality purchases including alcohol may apply, restrict or otherwise alter this Section. Please contact your local Penn casino property with questions.

35. Owners Club member travel reimbursement is valid once annually and can only be used for airfare or mileage reimbursement for travel to any participating Penn casino property or applicable cruise. The Owners Club member is responsible for booking travel and submitting receipts to their participating casino’s host within THIRTY (30) days of trip completion for reimbursement. Any such trip is valid only when visiting a Penn casino property other than that Owners Club member’s primary (or dominant) Penn casino. Trip must be booked while the member’s Owners Club status is active. Blackout dates may apply.

36. All benefits relating to hotel stays are only valid at Penn owned properties.

37. Owners Club members are guaranteed a comped room when staying in a Penn hotel in accordance with the following restrictions: a) FORTY EIGHT (48) hour notice must be given, b) a maximum of 6 room nights per month for each Owners Club member and c) a maximum of THREE (3) room nights in a row. This Section is contingent upon there being an available room at the Penn hotel in question.

38. Gambling problem? Penn cares about the welfare of its guests and encourages players to play responsibly and only within their means. If gambling is causing you to experience financial problems or problems with your personal, family or professional life, help is just a phone call away at the numbers below:

39. Gambling problem? Please use the following:

* Missouri: 1-888-BETSOFF;

* Indiana: 1-800-9WITHIT;

* Massachusetts: 1-800-327-5050;

* Ohio: 1-800-589-9966;

* Pennsylvania/Illinois/New Jersey/West Virginia/Maryland: 1-800-GAMBLER ;

* New Mexico: 1-800-572-1142;

* Mississippi: 1-888-777-9696;

* Michigan: 1-800-270-7117;

* All Else: 1-800-522-4700.